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Messages That Are too Frequent, Repetitive or Marketing-Related Lead to Social Break-ups
ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.
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Online Video Usage and Video Advertising Rising
Online video continues to surge, not just for the number of unique viewers, time spent watching video and the number of streams, but for the percentage of time spent consuming video advertising.
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InfiniteTraffic’s new Director of Sales, Jen Horwood.
We wanted to reach out to you to let you know about InfiniteTraffic’s newest Team Member and our Director of Sales, Jen Horwood.
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I for One Welcome Our New Computer Overlords
Ken Jennings has a way of making history and for delivering the unexpected. For a true know-it-all, he comes across as anything but. If there could be an everyman’s master of knowledge, it is he. That he has a personality in sport that doesn’t tend to…
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(Less) Shameless LeadsCon Plug: Week 5 – Consolidation
It is now less than two weeks until LeadsCon, that means a few things, one of which is a slow transition back towards content about direct response not direct response focused content. Then again, perhaps if we find a way to craft another show in between…
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The Week in Review
Headlines from the industry.
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Facebook Continues to Gobble Up Visitors and Time
According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.
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Online Video Viewers Pay More Attention to Ads Than TV Viewers Do
According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a “tremendous opportunity.”
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Mobile Ad Awareness Booms in 2009-10, Purchase Intent Dips
According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.
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IE Loses Europe, Chrome Surpasses 10% Share Worldwide; ‘Do Not Track’ Issues Loom
According to the latest figures from StatCounter, Microsoft’s Internet Explorer lost its crown as the top Web browser in Europe in December
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