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  • LeapFrog Interactive Creates Website for Bourbon Industry’s First Crowd-Sourced Experiment

    First Crowd-Sourced Experiment Buffalo Trace’s Single Oak Project – “Quest for the Perfect Bourbon”

  • interclick to Present at Needham Internet & Digital Media Conference

    interclick, inc. (Nasdaq:ICLK) today announced that Michael Katz, Chief Executive Officer of the Company, will present at the 6th Annual Needham Internet
    & Digital Media Conference on Tuesday, June 7, 2011, at 2:40 p.m. Eastern Time, at the New York Palace Hotel.

  • interclick Enhances Transparency and Analytics Through Deeper PointRoll Integration

    Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics

  • The Performance Marketers Value Proposition Dilemma

    The outside world seems to love to hate the performance marketing sector. Every time we find ourselves pontificating on this topic, though, we can’t help but think of a preacher trying to find a new way to discuss seemingly never changing story lines…

  • AOL, CollegeHumor See Big Gains in Online Video in April

    According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners.

  • Tablets More Conducive to Online Shopping Than Smartphones

    A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.

  • Mobile Email Viewership Surges 81%

    “Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…

  • Long-Form Content Has the Highest Video Ad Completion Rates

    According to a report from FreeWheel, which helps entertainment companies scale and syndicate their content, online video consumption seems to be a nice complement to linear television viewing and doesn’t eat into primetime viewing. Also, long-form content sees the highest video ad completion rates…

  • The Edu Conundrum

    If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…

  • The Man. The Myth. The Willms.

    Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It…