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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Apps: 56% of Activity on Android Smartphones
Recent data from Nielsen breaks down mobile activity on Android smartphones. The numbers also examine the best forms of discovery for smartphone apps.
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56% of Consumers Say Facebook Influences Purchase Decisions
According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.
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Early Morning and Weekends Are Best for Emails (and Abuse Reports)
Using data from Dan Zarrella and Pure360, KISSmetrics examined the effect of timing for email marketing in its report, “The Science of Social Timing Part 2: Timing & Email Marketing.” A notable trend is that early mornings and weekends are optimal for many email metrics.
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Only 10% of Companies Have Email Opt-in on Their Facebook Pages
According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.
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Introducing MobileCactus! A Global Performance Based Ad Network (CPA) for Mobile Apps and the Mobile Internet!
Introducing MobileCactus! A Global Performance Based Ad Network (CPA) for Mobile Apps and the Mobile Internet!
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Mobile Apps Take up More Minutes Than the Desktop/Mobile Web
According to Flurry, in the past year mobile application usage has leapfrogged our usage of the Web on both desktop computers and mobile devices.
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iPhone Owners Are More Interested in NFC Than Android Owners Are
According to a study from Retrevo, a shopping and review website specializing in consumer electronics, iPhone owners appear more excited for near-field communication (NFC) technology than Android owners are.
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Facebook Display Ad Revenues: $2.2 Billion in 2011
According to eMarketer, Facebook’s online display ad revenue in the U.S. will surge once again in 2011 and reach $2.2 billion, making it the No. 1 display ad-selling company in the nation.
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Americans Watched 4.6 Billion Video Ads in May, With Hulu Leading the Way
Recent figures from comScore show that American viewed 4.6 billion video ads in May. Google Sites led all video properties in terms of unique video viewers, while Hulu led the way in terms of video ads viewed.
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