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  • Nearly 6.9 Billion Video Ads Were Viewed in the U.S. in September

    According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

  • Sell your Holiday Offers like a PR Pro

    Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…

  • Hulu Ad Swap Drastically Improves Recall, Brand Favorability, Purchase Intent and Stated Relevancy

    The Interactive Advertising Bureau (IAB) examined the effectiveness of Hulu Ad Swap, which enables users to instantly swap out of a video ad they’re watching for one that’s more relevant. The findings were very favorable.

  • Global Online Advertising Grew 10%, While CTR Rose and CPC Fell in Q3 2011

    According to IgnitionOne’s “Global Online Advertising Report: Q3 2011”, global online advertising spend grew 10 percent year-over-year in the third quarter. Meanwhile, separate data from Marin Software shows that advertisers increased click-through rates (CTR) while reducing their cost per click (CPC)…

  • Google Gains, Bing-Powered Search Loses in September

    According to the latest numbers from Experian Hitwise, Google gained market share at the expense of the other major search engines in September.

  • Life in A Transparent World

    Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing…

  • The Groupon Forest Through the Trees

    Mixing way too many metaphors, we’re starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It’s not surprising, though, as once…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • 16% of Online Shoppers Always Look for a Coupon or Coupon Code

    A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page