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LinkValu Affiliate Network Announces Debra Rabin

Mission Viejo, California, January 7, 2009 - LinkValu Affiliate Network, a division of Spectrum eCommerce announced that Debra Rabin, previously Senior Business Development Specialist with the network through mid-2008...

What If Acquisitions – Meebo and Facebook

One expects many things from the Wall Street Journal, but reporting on new web sites before they become mainstream is not among them. Yet, it was through an article in the WSJ Online that led me to a site which has become an...

Best Ad Ever?

Those that saw our "You Give Leads A Bad Name" presentation will know that one of our favorite topics to cover outside of (the lengthier and more time consuming) strategy / analysis pieces are more observational in nature.

Starbucks Puts a Focus on Tea

Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break.

Why Incentive Programs Survive Recessions

And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often

Burger King Launches Body Spray

It seems a stretch, but Burger King is out with a men's body spray called Flame. The fragrance is billed as a scent of seduction with a hint of flame-broiled

NBA Fans Select Slam Dunkers in Sweeps Contest

Making the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest.