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  • Digital Video Advertising to Increase by 25% This Year, But Barriers Remain

    In its 2011 Advertiser Intelligence Report titled “Digital Video Advertising: Removing Barriers Equals Greater Opportunities,” Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at…

  • 10 Tips for Online Marketers This Holiday Season

    Marin Software recently shared a white paper titled “The Online Marketer’s Guide for the Holidays: Ten Tips for a Successful 2011.” It aims to put the 2010 holiday season into perspective and offer best practices for the 2011 holiday season.

  • Affiliate 2.0

    Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds…

  • Fashion and Performance Marketing. Who Knew?

    A little over a month ago during Daily Deal Summit West, Brian Lee took the stage for a fireside chat. For those in the LA startup scene, Brian has taken on almost cult like status. Not many people have had the success to disrupt an industry and create a…

  • 43% of Consumers Have Installed a Retailer’s App on Their Mobile Device

    A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.

  • Nearly 6.9 Billion Video Ads Were Viewed in the U.S. in September

    According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

  • Sell your Holiday Offers like a PR Pro

    Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • The Fraud Paradox

    If I told you that a company was running a business doing 90% fraud and billing more than $10k/mo, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could…

  • A Lagging Indicator?

    Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It’s variable payout nature…