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PsychicsLive to Debut at Affiliate Summit West
Calabasas, CA (January 6, 2012) – PsychicsLive announced the launch of their advanced video chat technology last month and received overwhelming response to the impressive, easy-to-navigate interface where users experience live, face-to-face psychic
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FTC Report Highlights Lead Generation Dangers
A Federal Trade Commission (“FTC”) report recently submitted to Congress on the use of the Do Not Call Registry (the “Registry”) by businesses and consumers highlights the dangers in misuse of telemarketing leads. According to the FTC, “marketers claiming a business relationship have improperly…
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Top Social Marketing Challenges in 2012: Sufficient Resources and Measuring ROI
Awareness, a social media marketing software company, recently released its annual “State of Social Media Marketing” report, which examined the top areas for social marketing investment and the biggest challenges looming for the industry in 2012. Among the findings was that marketers are focused on…
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Google Mobile Ad Revenue in 2012 Could Exceed $4 Billion
According to an analyst with Piper Jaffray, Google’s mobile ad sales could surpass $4 billion in 2012, which would be a significant increase from the $2.5 billion Google made on its mobile ad sales in 2011.
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Average Smartphone CTR Rises to 0.65% in November, With iOS Leading the Way
According to Jumptap’s Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.
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The Week in Review
Headlines from the industry.
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U.S. Video Viewers Spent 5 Hours and 23 Minutes Watching Online Videos in November
According to Nielsen, YouTube was the online video destination with the most unique viewers and total streams in November, while Netflix boasted the most time per viewer.
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One-Third of U.S. Mobile Subscribers Access Social Networking Sites on Mobile Devices
According to the latest figures from comScore, an average of one out of three mobile subscribers in the U.S. accessed social networking sites on their mobile devices during the three months ending in November. Google’s Android was the fastest growing mobile OS during that time period, followed by Apple’s™ iOS.
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Kindle Fire Lights up Mobile Ad Impressions in November
According to Millennial Media’s “Mobile Mix: The Mobile Device Index” report for November, the Kindle Fire is rapidly surging in terms of mobile ad impressions on Millennial Media’s network. However, Apple maintains a strong lead overall.
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iOS and Android Activations and App Downloads Surge on Christmas Day 2011
Christmas Day proved, once again, to be the biggest day for iOS and Android app downloads, according to Flurry. Dec. 25, 2011, was also a record-breaking day for iOS and Android device activations.
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