10% of Online Display Ads Are Locally Targeted
Of all display ads in four major U.S. markets (Atlanta, Chicago, San Francisco and Washington D.C.), 10 percent are locally targeted, according to a recent study conducted by comScore.
Of all display ads in four major U.S. markets (Atlanta, Chicago, San Francisco and Washington D.C.), 10 percent are locally targeted, according to a recent study conducted by comScore.
Symantec's October "State of Spam" report notes an increasing number of e-mails containing malware, new popular spam subject lines and that the vast majority of e-mail messages were spam in September.
According to recent figures released by Experian Hitwise, the number of visits to Facebook in September increased nearly threefold from a year ago.
According to the AT Internet Institute, more than half of the visits to Web sites in the U.K. using online marketing campaigns come from these very campaigns.
Unofficial AdTech Pre-Party Attracts Additional Sponsors for the "No Bull Party" featuring the only Bikini Bull Riding Contest in NYC. Unique sponsorship opportunities attract "FRIENDS OF XY7" to get involved for the most outrageous party for the 3rd year in a row.
Jon Fondy and Kevin DeVincenzi interview email industry experts and referee heated debates on weekly internet radio show "Inboxed", the new weekly series that "shows listeners how to deliver on email marketing strategies without going postal" is now available on the iTunes Podcast Directory. The weekly series airs live on WebmasterRadio.FM Wednesdays at 5pm Eastern/2pm…
It turns out that you can learn a lot from an offer for free diapers. For us, that journey into free diaper land helped cement a belief surrounding the email submit space - that not only is there continued consolidation but that the...
Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer
According to the latest figures released by Net Applications, Microsoft’s Internet Explorer is continuing to lose ground as its four main competitors are increasing their respective market shares.
Are portals and search engines yielding ground to social media sites in the realm of online searches for information?