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How to Succeed at Affiliate Marketing: 5 Steps
WordPress offers a very convenient blogging platform for affiliate marketers. However, getting the most out of it takes some effort and creativity. Here are five steps to ensure that affiliate marketers fully take advantage of WordPress: 1)
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LivingSocial Posts a Net Loss of $650 Million in 2012
According to Amazon.com Inc.’s Form 10-K filing to the SEC, LivingSocial posted a net loss of $650 million for the year ending Dec. 31, 2012. The daily-deals company, of which Amazon purchased 29 percent in the first quarter of 2012, posted a net loss of $499 million in 2011. The book value of Amazon’s investment […]
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64% of Advertisers Expect to Increase Paid Social Media Advertising Budgets in 2013
Social media marketing can be broken down into two simple segments: free and paid. According to research commissioned by Vizu, a Nielsen company, and conducted by Digiday, paid social media advertising is a widely utilized channel and is expected to claim a bigger share of budgets in 2013. Free vs. paid The study found that […]
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30 Ways Marketers Can Segment Email Lists
Segmenting email lists is an essential element for any email marketing plan. “Segmentation lets you send targeted content that speaks to each buyer persona, boosting their engagement, and in turn, your delivery rate,” according to Chelsea Rio at MailerMailer. She points to numbers from Monetate, which indicate that 30 percent of marketers who segment their […]
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Foursquare Launches iPhone and Android Mobile Apps Just for Small Businesses
Today Foursquare unveiled its Foursquare for Business app for iPhone and Android smartphones. In its blog post announcing the new app, the company says it’s meant to make it easier for small-business owners to share news with their customers right from their phones. “With the Foursquare for Business companion app, managers can create a Foursquare […]
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Seven Tips for Measuring Marketing ROI
By Tamara Weintraub, content marketing manager, ReachLocal
Trying to measure the return on investment (ROI) from all your marketing can be a headache. But by determining your marketing goals and metrics up front and consistently tracking your results, you can get a better idea on how each of your marketing efforts is performing. Follow these seven tips to create a process for measuring marketing ROI for your business.
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Study: B2B Websites Generated 124 Leads Each per Month in 2012
Email remains a mainstay for marketers and is outperforming social media, its sexier cohort. Also, paid search is seeing a decline in usage by B2B marketers, and Twitter is the king of social media when it comes to lead generation. These are some of the main findings of Optify’s “2012 B2B Marketing Benchmark Report.” Overview […]
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Infographic: ‘SEO in 2013: The Year of the Consumer’
MediaWhiz, an integrated digital media and performance marketing agency, has put together an infographic looking at SEO’s shift from optimization for search engines to optimization for users. The infographic includes the following bits of information and advice: –
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The Future of Email Marketing: 3 Ways It Must Evolve
Email has remained a steadfast communication tool for marketers, but for the medium to remain relevant it must evolve to cater to what consumers expect. Here are three ways email needs to progress: 1)
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The Top 3 Inbound-Marketing Strategies for Mobile Apps
Say what you will about the nearly sickening pervasiveness of all things “mobile” these days. “There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing.” According to Flurry, mobile app usage has surpassed Web browsing and is catching up […]
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