By Jonathan L. Pompan, Esq., Venable LLP

New York Attorney’s General has brought new attention to the manipulation of consumer-review websites and the practice of “astroturfing” by search engine optimization companies that flooded the Internet with fake consumer reviews on websites.

Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and stakeholders that earn their keep from the current paradigm of online tracking. The anonymous identifier for advertising, dubbed “AdID,” is largely a mystery at this point, but it’s not too early to consider […]

Today ReachLocal, an online marketing firm aiming to help small and medium-sized businesses (SMBs), is making its ReachEdge product generally available in the U.S. The new service is an addition to the company’s suite of solutions and has three main components: website design, lead management and mobile app. ReachLocal sees three sections in an SMB’s […]

According to the Pew Internet & American Life Project, 91 percent of adults in the U.S. own a cellphone. Unsurprisingly, the majority of these cellphone owners use their cellphones to access the Internet and send or receive email. The survey of 2,252 adults ages 18 and older, conducted by Princeton Survey Research Associates from April […]

Salesforce has put together an infographic showing what the integration of marketing automation and CRM platforms looks like. “While CRMs and marketing automation have a lot to offer on their own, integrating the two systems can provide your organization with a supercharged suite of tools that can give sales and marketing teams a dramatic edge […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the eighth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this revenue marketing.
One foundational aspect of revenue marketing is the “Revenue Marketing Journey.” This four-stage model acts as a GPS as the marketing leader is transforming marketing from a cost center to a revenue center. It defines where marketing is and provides a direction for the journey.

Email is a common tool for marketers looking to generate and nurture leads. Nevertheless, with wide adoption come widespread blunders. To help marketers tread carefully through the path to successful email campaigns, we spoke with some experts who point out 10 common pitfalls to avoid. Not Engaging Upfront One of the biggest mistakes B2B marketers […]

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

Two unrelated personal events recently got me thinking about the value of customer loyalty and what, as B2B marketers, we can do to drive deeper connections from customers. One answer, which deserves more thought, is to occasionally forego our automated, scheduled content marketing to be more spontaneous.

Marketers who haven’t yet learned about or made use of site retargeting are missing out on a big opportunity. But to know what they’re missing out on, a trustworthy definition is in order: “A method that enables advertisers to show an ad specifically to previous site visitors when they are on third-party websites.”

According to a study from Experian Marketing Services, email volume rose by nearly 18 percent year-over-year across all industries in the second quarter of 2013, with catalogers, consumer products and services, and multichannel retailers leading the way. The study also notes that Gmail’s new tabbed inbox, which has caused some email marketers some wariness, hasn’t […]