Today ReachLocal, an online marketing firm aiming to help small and medium-sized businesses (SMBs), is making its ReachEdge product generally available in the U.S. The new service is an addition to the company’s suite of solutions and has three main components: website design, lead management and mobile app.
ReachLocal sees three sections in an SMB’s sales funnel (from top to bottom):
- Discover: optimized advertising and marketing
- Contact: websites designed to make it easy for customers to contact the business
- Choose: lead management and follow-up.
ReachEdge is aimed to help SMBs in the bottom two pieces of the funnel (contact and choose) and is meant to plug up all the leaks in a sales funnel
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