It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.

The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

A recent report from Shareaholic found that Facebook, Pinterest and Twitter are the “Big Three” when it comes to social media referral traffic. The company also found that StumbleUpon and Reddit aren’t as generous sources of referral traffic as they were last year. According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of […]

A new report from comScore offers a look at the state of the online auto insurance market in the U.S. One of the findings is that the number of quotes submitted online dipped in 2012, though more shoppers are getting more than one quote. According to comScore’s “2013 Online Auto Insurance Shopping Report,” 48 percent […]

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat […]

If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent. According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3 […]

On Oct. 16, two major revisions to the Telephone Consumer Protection Act (TCPA) went into effect. However, a study from PerformLine finds that most Web pages collecting contact information are not in compliance with the updated TCPA. One of the revisions to the TCPA requires marketers to obtain “prior express written consent” for all autodialed […]

A new report from The Search Agency offers an in-depth look at the paid-search landscape in the third quarter of 2013. Among the notable findings in the “State of Paid Search Report” is that paid-search spend on desktops continues to decline, while paid-search spend on smartphones and tablets continues to rise. Overall trends According to […]

Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –

According to a report from Nanigans, a SaaS platform for performance marketing, retail is dragging its feet to catch up to the average adoption of mobile Facebook ad spend. Also, retailers should consider iOS as the (far) superior mobile platform to advertise on. Budget allocation Nanigans’ report, “Facebook Advertising Benchmark Report