Pinterest recently announced pages for businesses, which offer verification similar to what’s offered with Twitter’s verified accounts. The announcement also introduced new buttons, widgets, terms and more. But what does this official embrace of businesses mean for brands on Pinterest? And what will all this look like 12 months from now?
Econsultancy spoke with three social media experts to find out. Among the insights shared is that Pinterest needs to prove that it’s a long-term social network before it becomes a “pillar of brands’ strategies.” Also, Pinterest is worth a brand’s attention only if they’re suited for it
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