The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn this could be a step toward weakening independent journalism—echoing tactics used by authoritarian regimes.

  Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]

By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV ratings and coverage, merchandise sales and fan attendance rise, bolster  the fact that women’s sports leagues are growing in the sports zeitgeist. Playing a role in that rise in popularity […]

This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.

The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion.   Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales.   The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%.  “The way we’ve designed […]

Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott.  […]

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events […]

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]

DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in?