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  • The Breaking Point

    Reading that the mortgage banking lead generation vertical might be showing increased signs of contraction will worry some people and have others pleased. For those who make their living off the vertical, they see the potential…

  • Lap Top Design Contest Draws Hundreds of Contestants

    Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

  • Comcast Debuts CD Sampler of Internet Sites

    There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

  • P&I Postscripts

    CINGULAR WIRELESS: has been courting Ohioans with a…UNITED AIRLINES: is out with a new…

  • Discovery Channel Sinks Teeth Into Shark Stunt

    Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.

  • To BMT or Not To BMT?

    When mentioned among SEMs (Search Engine Marketers) in a casual setting, Bid Management Tools, which will be referred to as BMTs in this article, often dampen conversations, like talking property tax law at a cocktail party. This is…

  • Insane in the Domain

    Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”:
    1) There are roughly 47 million registered “.coms.” 2) The letter “a” when used

  • Direct Response In A Behavioral Marketing World

    If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but…

  • For Buzz or Money

    In the Internet advertising world today, there is buzz, and then there is money. Buzz is what we see with the latest Web 2.0 site that seems to offer something cool, one that looks to make it’s return
    sometime in the future. Buzz sites ranges…

  • Guthy-Renker To Acquire Stake In RealtyTracker

    Los Angeles, CA (July 20, 2006) — Guthy-Renker, one of the world’s largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which…