The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over

New York City-based mybasics.com, an online health and beauty care shopping service, reached a marketing agreement with Palo Alto, CA-based Web portal

Speaking of Impact Communications Group’s “holistic” integration with Foote, Cone & Belding’s advertising operation in our story on page 42, FCB Chicago

UNIVERSAL CITY, CA Dissatisfied with what she called a lack of support from above, Lori Sale left Universal Motion Picture Group in February after serving

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

Dupont division asks food leaders to rethink their resumes.To capture attention for Supro, a new soy-based food ingredient, Protein Technologies invited

Using free downloads as a promotion device is becoming as popular as an Aerosmith movie theme. Among the more recent acts to offer online samples of upcoming

CULVER CITY, CA Muppets From Space will not want for creature comforts when it hits theaters July 23. The sixth live-action Muppet caper, produced by