All right class, let’s review. Who remembers the No. 1 Rule of Promotion? Peter?That’s right, the first rule was: Make Your Own Rules. Promotion is about

Putting on Their Game Faces Sponsors are stepping up activation to create an `experience’ consumers won’t soon forget.Cricket. Ski patrol. Yacht racing.

Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing

WITH QUALITY PRODUCTS, EXOTIC TRIPS, AND A-LIST PLAYERS, THE PREMIUM INCENTIVE CATEGORY IS LOOKING PRETTY CLASSY.Marketers looking for quality products

WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its

You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures

These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.