Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…

With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won’t be able to push through changes to Proposition 65.

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore…

Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer…

Strategic Asset Purchase Expands Online Lead Generation Expertise and Media Resources

November 14, 2006: Internet Advertising Group, an iMedia Holdings, Inc. company, has launched CollegeEducationWeekly.com, a one-stop online destination for potential students interested in pursuing an online college degree. Education counseling just became even more…

If the Internet was a bus, MySpace would be the driver, and other Web sites would be stops that users are dropped off at. This is the basic idea behind a recent report by Hitwise. The report analyzes the traffic that big sites like…

Reports surfaced a few weeks ago indicating that Web users were relying on the Internet for answers to their medical queries and concerns. A report titled “Online Health Search 2006” was released by the Pew Internet & American Life…

Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in…