Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

Life isn’t easy for consumer packaged goods manufacturers. Though their stocks are on the rebound, and though everyone has to eat (and drink, and bathe),

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Ask four people to define and you’ll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.

The other morning I woke-up from a dream to the sound of a woman screaming. The dream took place in a mythic promotion world where every creative concept

What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent

A trio of campaigns touting the launch of Microsoft Corp.’s Xbox racked up five awards for two agencies in the Promotion Marketing Association’s 2002

Last Wednesday I had burgers and a brownie for breakfast and I’m still trying to recover. I was in Miami, at Burger King headquarters, to hear about new