U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.

9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.

Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs.

Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.

The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?

High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

Consumers, and younger people in particular, are increasing their interest and participation in mobile marketing campaigns, according to the Mobile Marketing Association (MMA).

Two separate studies released earlier this week came to the same conclusion: Web users are too casual and absentminded when it comes to their personal security online.

A recent survey conducted by comScore Networks concerning this year’s Super Bowl found that 10% of respondents said that they intended to visit Web sites of Super Bowl advertisers on game day, while 11% said that they would…

In the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product…