Let me start by saying that the overwhelming majority of affiliates are nice, honest, hard-working people. However, there are the occasional shysters out there which stand ready to take advantage of unsuspecting affiliate managers who are not monitoring t

Have you ever been lured into clicking on a banner that is flashing, twitching, or shaking? These ads are made using Rich Media and although they get your attention, there can be a downside to using them with an in-house affiliate program.

As anticipated, this year has brought no shortage of investment activity into our space. Just last week, for example CGI Holding Corp – not to be confused with the famous dot com bomb CMGI – d/b/a Think Partnership (AMEX: THX) announced its intent to acqu

There is something fun about watching two titans clash. Think of Godzilla battling King Kong. It’s fun especially, and probably only, assuming the battle doesn’t lead to one’s own demise. Instead of Godzilla and King Kong, the two titans

Market Segmentation is defined as targeting a specific group or audience and is vital for a healthy ROI. Notice how we see more “Christian” offers on the Net these days? From Christian mortgage to Christian debt consolidation to Christ

As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to …

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and …

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.