Doomsday killed Superman and in the midst before his resurrection arose two new superheroes: Steel, a kind of iron man admirer of Superman and Superboy, an adolescent clone of Superman. Early affiliate networks experienced a death…

Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global…

In a recent issue of Digital Thoughts, we covered the central themes of Hardball, a book by George Stalk, Jr., and Rob Lachenauer. As they write, “Winners in business play rough and don’t apologize for it.” While playing rough often means…

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

In the early 1990’s, scientists at the University of California at Berkeley conducted an experiment on endurance involving Norwegian field rats. The rats were placed in a tub of water, where they were forced to swim till exhaustion and finally drowning.

Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.

More than annoyance, most users find adware and spyware insidious, and now these users can count Elliot Spitzer, the famed New York State Attorney General, on their side. Late last week, Mr. Spitzer filed suit against Los Angeles based Intermix Media…

Search terms and listings are the building blocks of a pay per click campaign. When performing a search, they are the words, terms or phrases that an Internet user types in to find a specific product or service.

Sometimes, certain acts in the “real” world unfold in a way that lead a person in our line of work to wonder how those same events would have transpired were the equivalent levels of measurability and accountability used to run our business also used by others.

I recant my statement from last week. I love this industry. This industry is full of characters and I am definitely one of them. Usually I play the cynical character of Daniel Starr, Performance Marketing Director, in the Gorilla Nation Media headquarters in Los Angeles, but….