Blockbuster has leveraged their offline presence to expand their online store and vice-versa. I recently met with Daniel Starr, the Senior Director of Marketing for Blockbuster. Excerpts below.

Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

If you use Gmail, you probably have noticed an ad showing up more than you might expect. Given its prominence and the seeming lack of relevance to your conversations, you might have wondered whether Coffeefool.com was more…

More important than what you communicate through your e-marketing efforts, is to whom you choose to send it. Your list of email subscribers or recipients does much more than represent a core group of current or potential…

There is quite a bit of concern in the online advertising industry right now around the subject of incentivized offers. Several large companies, including some that are publicly traded, generate large portions of their revenues in the…

Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then

Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…

Recent Internet Retailer figures studied by survey software firm Vovici seem to indicate that online retailers who reach their customers through e-mail efforts could benefit from more targeted e-mail lists.

Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.