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  • DM University: Coregistration

    Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline…

  • Thrifty Awards SkyMiles With Sweeps

    The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …

  • Harry & David Cooks Up Incentive Group

    Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads

  • Gratis Internet Climbs to #18 in Inc. Magazine’s Prestigious Inc. 500 Ranking

    Gratis Internet Climbs to #18 in Inc. Magazine’s Prestigious Inc. 500 Ranking of 500 Fastest-Growing Companies in the U.S.

  • Datran Media Campaign Helping to drive Success of America On the Move National Day of Action

    New York – October 26, 2005 — Datran Media, the leading performance marketing company, announced today that its campaign for the non-profit initiative America On the Move (AOM) has helped drive strong results. In addition to helping make the…

  • DM University: Publisher vs. Advertiser

    In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly…

  • DM University: Adware vs. Spyware

    Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…

  • Warning: Adults are Letting Children Become Adults, Proceed With Caution

    I’m a regular lurker of http://www.Adrants.com – a site that spoofs advertising and all its zaniness and generally allows for casual social commentary, some good, some bad, and more often than not, shows an inordinate amount of boobs, which I’m certain…

  • DM Pimping Cartoon V4

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.