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Cyber Monday Was Best Yet
Cyber Monday, the moniker fondly given to the Monday after Thanksgiving, saw its best year yet in 2007. Online shoppers in the U.S. spent $733 million on Cyber Monday, according to comScore. This marks a 21% increase from last years figure.
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YouTube Still Online Video King
According to the most recent comScore Video Metrix report for September 2007, Google Sites (which includes YouTube) remains the king of the online video hill, both in terms of the number of videos viewed and in terms of unique video viewers.
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Facebook: Another Privacy Issue
It was a little over a year ago when Facebook faced loud criticism for the unveiling of its News Feed feature. After a public apology and a few tweaks, the News Feed remains and is a convenient feature for many users.
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Britney, WWE, Paris Top 2007 Yahoo Searches
Yahoo! has released its top ten search terms for 2007, and Britney Spears has retained her throne at the top of the list. Her public downfall …
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Evolution of the Arbitrager
The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry.
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Check, please!
Woody Allen once remarked that nobody wants to join a group that wants them. That is, people don’t often want what anyone can have; they want what not everyone can get.
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Agencies
Jordan’s Monster Deal: Rebate or Lottery?
Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies
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Agencies
College Bowl Sprawl
The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.
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When is too Far?
Ok, this might be an unpopular thing to write on this page. But the reality is that there always has been an undercurrent of dread for commercial ploys
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Out With the Old, In With the New?
Starbucks has relied upon the tried-and-true marketing method called word-of-mouth marketing, and until recently it seemed that that was all the coffee giant needed.
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