In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving…

In several past articles, I have often compared Adware to Email, two highly lucrative areas of Internet marketing whose unfettered growth ultimately led it to the brink of collapse. Similar to the complaints against email marketing…

Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.

Last fall, The Marketing Arm’s founder and CEO Ray Clark took 30 of the shop’s key leaders to Los Angeles for a retreat. The goal was to hash out what

While and shopper insights have taken on a cachet among brands of late, retail expertise has been Marketing Drive’s calling card since its start up seven

Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo…

According to the New York Post, Microsoft has been involved in very covert talks with eBay about acquiring the giant online auction site. Discussions have cooled off recently because of the worries about anti-trust issues, but the Post…

Back in February there were murmurs about something called GBuy, which was supposed to be Google’s response to PayPal. Jeff Jordan, the president of eBay’s PayPal unit, said that “It’s a very legitimate competitive threat. It’s…

Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…