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2000 the year in review
january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as
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Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.’Terry Graunke didn’t waste much time getting back into the consolidation game.With the
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Cool as Ice
Brands lace up with figure skating to get closer to females.Figure skating’s roots can be traced back to Jackson Haines, an American-born gentleman who
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Top Ten Online Promotional Pointers
Online promotions were a major topic at this year’s PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.
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More Rules Made to Be Broken
All right class, let’s review. Who remembers the No. 1 Rule of Promotion? Peter?That’s right, the first rule was: Make Your Own Rules. Promotion is about
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SPORTS SPONSORSHIPS
Putting on Their Game Faces Sponsors are stepping up activation to create an `experience’ consumers won’t soon forget.Cricket. Ski patrol. Yacht racing.
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techno-stumping
Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing
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Black Tie Optional
WITH QUALITY PRODUCTS, EXOTIC TRIPS, AND A-LIST PLAYERS, THE PREMIUM INCENTIVE CATEGORY IS LOOKING PRETTY CLASSY.Marketers looking for quality products
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D-I-Y Prizes
WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its
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