My heart almost stopped when I saw the subject of the Inside AdWords email sent, “[Inside AdWords] Pay-per-action beta test.” That almost reaction almost doesn’t make sense though. We work in the CPA space. We spend countless…

This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice…

LashBack Protects Habeas SafeList with CAN-SPAM Compliance Monitor
Habeas to Resell LashBack’s Compliance Services

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.

General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

In less than two weeks, from February 21, 2007 through March 5, 2007, the Dow Jones Industrial Average lost more than 700 points, or almost six percent of its value. In the week and a half since, the Dow has gained less…

Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…