Mattel Dangles Free Cell Phones to Attract Tween Girls
Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin' Out line of My Scene
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Elite Sampling and Promotions Partners with SpaWish
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of
Super 8 Treats MasterCard Customers
Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers
Dr Pepper, Nintendo Dangle Star Role In Video Game
Many brands are offering consumers the chance to star in TV commercials; now Dr Pepper has teamed with Nintendo to offer a shot at appearing in a new
Hundreds Soap Up for Old Spice Body Wash
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with
Amazon.com Sues Spammers
Amazon.com filed 11 lawsuits against spammers who allegedly send e-mail made to look like it's from Amazon. It's the most aggressive step yet in Amazon's
The Good Old Days
You wouldn't be far off to say that Will Keith Kellogg was lucky to be the dumb one in his family. His brother, Dr. John Harvey Kellogg, was the superintendent
Fair Exchange
SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive
The risk of playing it safe
Mediocre just doesn't cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not
Reebok Sponsors NFL Fantasy Football Contest
Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The
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