LOS ANGELES (April 24, 2007) — LeadPoint, the world’s first and
largest online leads exchange, today announced that a record number of
consumer requests for mortgage products were submitted to the
LeadPoint Exchange during the first quarter of 2007, up 172 percent
over the first quarter of 2006 and up 28 percent over the fourth
quarter of 2006. While the industry has been shaken by lending
company bankruptcies and trouble in the online mortgage sector – all
driven by the increasing number of sub-prime loan defaults – leading
lenders like Family First Mortgage Corp. continue to use LeadPoint to
access and bid on the highest quality mortgage leads available,
driving an increase in successfully closed loans.
The quality of leads that can be purchased through LeadPoint is
unmatched,? said Mark R. Haddad, branch manager of Family First
Mortgage Corp., a LeadPoint customer. ?By purchasing only the most
relevant leads through the LeadPoint platform, our branch has seen a
significant increase in successfully closed loans and in the loan
amount for each loan closed over the past six months. Additionally,
our referral business has been re-ignited since we began working with
LeadPoint. We couldn?t be happier with LeadPoint.?
Founded in 2004, LeadPoint is revolutionizing the multi-billion dollar
lead generation industry through its dynamic trading platform, which
offers a pay-for-performance model in what has historically been an
inefficient fixed-price market.
?We continue to see strong consumer demand for mortgage products and
are delighted that we can connect these shoppers to our lenders,? said
Marc Diana, chief executive officer of LeadPoint. ?When lenders can
specify the exact price and criteria of a lead before purchasing it,
they diversify their risk and are better able to weather downturns in
the market. Only LeadPoint gives lenders that ability, and the record
number of leads traded through the LeadPoint platform during a very
tough quarter for the mortgage industry validates that our model is
delivering significant value to lead buyers.?
LeadPoint currently operates in numerous verticals including consumer
lending, consumer credit, automotive lending and business services.
With more than 2 million leads traded to date, LeadPoint?s
auction-style model allows buyers to bid only on the leads most
beneficial to them, allowing lead buyers to be more efficient and
focus on closing deals and growing their businesses.
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About LeadPoint
Founded in 2004, LeadPoint is the world?s first and largest leads
exchange marketplace. Leads are competitively priced based on criteria
and bidding by members of the LeadPoint community. The platform allows
buyers to change bids in real time, and enables sellers to more
efficiently sell leads and to enter multiple verticals simultaneously.
LeadPoint trades leads in numerous verticals, including consumer
lending, consumer credit, automotive and business services, and
provides a single platform that allows thousands of buyers and sellers
to simultaneously engage in trading leads. The privately held company
is based in Los Angeles, CA. For more information, please visit
LeadPoint at www.leadpoint.com and www.leadpoint.co.uk.
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