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A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

I’m looking good, feeling right, got my portfolio in hand, and it has stopped raining. I’m gonna land this thing. So, is Brooklyn the town that Manhattan forgot or what?

By now it has become commonplace for online marketers to tie incentives to their direct marketing efforts. It's obvious that rewards in the form of gifts, sweepstakes, points, and other creative iterations are a highly effective marketing tool.

Despite the growth of the online advertising industry over the last year and a return to profitability for many companies, the main question that arises during IO negotiations or while pounding out a deal is “When Do I Get Paid?”.

A federal judge last week told Anheuser-Busch Cos., Inc. to pull ads from retail that target rival Miller Brewing Co. for being owned by South African breweries. U.S. District Judge Lynn Adelman ordered the posters displayed in liquor stores pulled, but ...

We chat with a lot of folks at KeywordMax. Some pretty interesting tips from smart search marketers have been revealed to us. We decided to share some of this wisdom.

Choice Hotels International has signed a three-year partnership with the Ladies Professional Golf Association, making Choice Hotels the Official Hotel Partner of the LPGA. The deal extends to all facets of LPGA, from the tour players to teaching and ...

SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its

I’m flying back to the East Coast via Chicago and realizing there is nothing more beautiful than a lightning storm this high up. I’m crammed into a small plane and the air condition doesn’t work

With declines in email open rates, continuing frustrations with the contextual market and dismal banner clicks, driving traffic has been a formidable task for publishers.