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Agencies
American Express Offers Back-to-School Incentives
American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards
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Agencies
Walgreens Promo Gives Away Tickets to AARP Expo
Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event.
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Agencies
Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.
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Agencies
Norwegian Cruise Line Named Official Cruise Line of PGA Tour
Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour.
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Agencies
Hanes Canada Launches Instant Win Games
Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.
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Making Sense of the Mortgage Market Mess, Week Two – Part 1
Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time…
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iLegal – Be Careful
It would be an understatement to say that getting paid is an important part of any business. Yet in our industry, I’ve seen some pretty loose due diligence, billing and payment practices; practices which unduly increase a company’s…
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News, the Broken Variety: I’m Going To Hell, Are You?
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Triton Pacific Capital Partners Acquires Majority Interest In Vayan Marketing Group, LLC
LOS ANGELES, Calif., August 13, 2007 – Triton Pacific Capital Partners, LLC, a private equity firm focused on investing in small to medium sized entrepreneurial technology, healthcare and business services companies…
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The Fault Lines of Direct Response
It’s a great time to be in online marketing. Spending is booming, old and new firms are innovating, and just about everyone is making money. But despite the good vibes and rosy analyst projections, the CPA and affiliate industry faces…
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