Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.

The FTC is clearly on the tail of those making bogus weight loss claims, and this week they announced another prosecution. This one is against Sili Neutraceuticals, LLC and Brian McDaid, individually and doing business as…

August 29, 2007: Internet Advertising Group, an IAG Interactive company and an industry leader in online lead generation, has launched CoRegConnect and merged Internet Media Affliliates (IMA) and Partner Stats, its two affiliate…

BEVERLY HILLS, CA – August 27, 2007 – HydraMedia was identified by Inc. Magazine as the fastest-growing online advertising company in the country, and the tenth fastest-growing of all U.S. companies.

“You simply cannot separate young people from technology; it is part of who they are.”
This was the conclusion that eMarketer senior analyst Debra Aho Williamson came to in…

U.K. telecommunications watchdog Ofcom has noticed a trend of people passing up older technologies in favor of newer ones. Everyone knows television and radio are attracting fewer eyeballs and ears lately, but so are…

The most recent numbers released by the Census Bureau of the Department of Commerce show that retail e-commerce in the U.S. had a strong second quarter this year. On a not-adjusted basis, sales totaled $31.82 billion, which…

According to DoubleClick Performics’ recent “Searcher Moms – A Search Behavior and Usage Study” (which was conducted with help from Microsoft and ROI Research) moms are heavily dependent on search engines as a…

Every so often we like to highlight certain aspects of direct marketing. We’ve done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today…

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