Digital advertising is proving to be a valuable complement to the traditional media mix. Do you have cold feet? Here are ten reasons that may be holding you back, and ten reasons why you should jump in.
A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
Doomsday killed Superman and in the midst before his resurrection arose two new superheroes: Steel, a kind of iron man admirer of Superman and Superboy, an adolescent clone of Superman. Early affiliate networks experienced a death...
Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global...
In a recent issue of Digital Thoughts, we covered the central themes of Hardball, a book by George Stalk, Jr., and Rob Lachenauer. As they write, “Winners in business play rough and don’t apologize for it.” While playing rough often means...
The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.
Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.
More than annoyance, most users find adware and spyware insidious, and now these users can count Elliot Spitzer, the famed New York State Attorney General, on their side. Late last week, Mr. Spitzer filed suit against Los Angeles based Intermix Media...
Search terms and listings are the building blocks of a pay per click campaign. When performing a search, they are the words, terms or phrases that an Internet user types in to find a specific product or service.
