Affiliates have been consistently pioneering innovative ways to drive targeted traffic to web properties. The three most popular ways are Search Engines, Pay-Per-Click and Email marketing. However, the laws are becoming more stringent...
Rupert Murdoch is here, and his entry is a sign of more purchases to come. No such event happened in time for this week’s publication, a fact that remedies itself, though, next week with coverage of Experian’s purchase of...
Writing about major acquisitions is among the best topics to cover. They provide a great opportunity to research companies in order to better understand the factors behind the sale. One such sale was Intermix, a company snatched up by Rupert Murdoch’s...
Google recently announced changes to its AdWords program intended to both simplify keyword management as well as give advertisers more control. Their AdWords keyword status system will be simplified to either active or inactive from its current...
Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..
Less than a week after announcing that it had settled its spyware related trespassing lawsuit with Elliot Spitzer, Intermix Media again made headlines. This time, though, the headlines involved Intermix gaining a substantial amount of money as...
During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com...
Ad Tech Chicago was a very well put together conference. The intimate size allows for more one on one time for deal making and exploring new businesses. I tend to find Chicago the most rewarding of the Ad Techs in terms of both deal...
This past Monday, Cliff Kurtzman, from Online-Ads, and I gave a presentation during Ad:Tech Chicago 2005 called, “A Crash Course on the Digital Marketing Vendor Landscape,” a talk that tried to untangle what some of those even in our space...
The first half of the newsletter version of “A Crash Course in the Vendor Landscape” covered the display ad network space and three areas that overlapped with it - ad serving, contextual / behavioral ad providers, and adware. We also covered ad rep firms...
