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Vayan Marketing Group has entered into a relationship with Triton Pacific Capital Partners, LLC
Vayan Marketing Group is pleased to share with you some very exciting news. The company has entered into a relationship with Triton Pacific Capital Partners, LLC, a private equity firm that invests in rapidly growing companies that feature strong leadership, innovative technologies, and outstanding market potential.
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Mergers and Acquisitions – What Does it all Mean?
In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its…
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B2B Search Marketers’ Budgets Unaffected by Competition
B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers…
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Behavioral is Better Than Contextual
According to a recent study done by Forrester for RevenueScience, behavioral targeting advertising efforts are better for reaching online consumers than contextual advertising.
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Canada Stands Up to Google
Google Maps’ Street View feature has caused some buzz since its debut in May. Much of the buzz has been negative, with countless publications and Web sites finding bizarre and disturbingly private images available on Street View.
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Agencies
Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers
Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.
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Agencies
Borders Beefs Up Loyalty Program with Perks
Borders has rolled out a new option to reward its loyalty program members.
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Agencies
XM Radio Takes a Wild Online Ride
Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.
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Those Were The Days
“Mad Men” captures advertising’s golden era
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Agencies
Kryptonite Erecting Bike Racks in Four Cities
Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.
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