SafeServe the first cookieless ad serving technology raises the bar on consumer privacy
TruAdvertiser.xls is industry’s first enterprise ad serving platform fully integrated with Microsoft Excel

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would…

If you read Part 1, you will have learned of a great gym, but more importantly, of a challenge that it and many local businesses face, especially service based ones where foot traffic alone won’t make the…

Agency Brings First Action Using US SAFEWEB Act
As most affiliate marketers have noticed by now, the internet has been flooded with offers for hoodia diet products and HGH type nutritional products for quite some time.

Last fall, AOL laid off 5,000 of its workers as it made significant strides towards an online advertising-based business model. Starting this past Tuesday, AOL will begin laying off a fifth of its worldwide workforce, or 2,000 employees.

According to estimates made by Archstone Consulting, the 2007 holiday season will see $35.0 billion in gift card sales, a 25% increase from last year’s $27.8 billion figure.

E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

Jeffrey Lindsay, an analyst at Sanford C. Bernstein, thinks that Yahoo! would be worth a lot more if they either broke apart their online businesses or conducted a facelift, which might even include turning its back on its search engine mainstay.

Yes, the title of this article is obvious, but it is the focus of a recent Nielsen study. The main finding from the study was that 78% of Web users around the globe think that consumer opinions are the most effective mode of advertising.