Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…

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Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.

Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.

As the pace of the advertising market is getting new criteria so the demand for the new features at the media companies is growing. SignalAd has implemented its new approach both towards the advertiser and…

Up until recently, the basic 30-second commercial spot on television was viewed as the no-brainer knock-out punch. It was the most obvious way to make the biggest splash in the minds and behaviors of consumers. In some…

Software and Internet firms have voiced their strong desire to see legislation regarding the issue of Net neutrality, but this has not changed what hardware makers think about the matter. Last week, a group of major hardware makers…

Yahoo! has always had a strong desire to offer its users an increasing amount of unique content, and they seem to have found a niche that has been virtually untapped thus far. The trio of Pepsi, Motorola, and Yahoo! Music will soon offer…