New York - October 26, 2005 -- Datran Media, the leading performance marketing company, announced today that its campaign for the non-profit initiative America On the Move (AOM) has helped drive strong results. In addition to helping make the...
In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly...
Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to...
I’m a regular lurker of http://www.Adrants.com - a site that spoofs advertising and all its zaniness and generally allows for casual social commentary, some good, some bad, and more often than not, shows an inordinate amount of boobs, which I’m certain...
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis
The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay
It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.
If you read this week’s Digital Thoughts, which of course you did, you would have read about a small conference that very few in our industry attended. For those of us that did attend, such exclusivity won’t last long as this space should soon become a significant player in the world of online advertising.
NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children's education; an ...
