-
Leveraging Social Networking Sites: Online Lead Generation
Two out of every three Internet users visit a social networking site each day, according to the web statistics company, Compete. This means that social networking sites are quickly approaching the traffic level of the big portals like…
-
China’s Online Population Reaches 210 Million
According to the China Internet Network Information Center (CNNIC), the online population in China has reached 210 million, a whopping 53% increase from last year’s 137 million online population. This puts China on pace to…
-
Financial Services Dominate Online Ad Spending (For Now)
A December 2007 report released by Nielsen Online AdRelevance shows that financial service firms spent more than a quarter of a million dollars on online display advertising, or 29% of all money spent on online ad spending.
-
Florida Attorney General Closes Investigation, Will Dismiss Lawsuit Against World Avenue USA
ollowing a year long investigation into allegations regarding its advertising activities, the Office of the Attorney General of the State of Florida has closed the investigation and will be dismissing its lawsuit against World Avenue USA, LLC, (formerly NiuTech), dba TheUseful and Niuniu Ji, the company’s chairman.
-
Online Marketing Agency InTegrAClick inc. Relocates corporate headquarters to meet expanding business needs
The online marketing agency IntegraClick, Inc., with its core subsidiary Clickbooth, has relocated its headquarters to a new location in Sarasota, Fla., allowing for its ultra-growth phase to continue, according to founder and CEO John Lemp.
-
Tumri taps online industry leader Calvin Lui for the role of CEO
Tumri, the leading provider of one-to-one online display marketing solutions, today announced the appointment of Calvin Lui as President and Chief Executive Officer. Calvin Lui joins Tumri with a history of success in building both sales and marketing teams and scaling businesses, particularly within the online advertising industry.
-
Mobile Search: The New Frontier
Recent figures released by The Kelsey Group expect U.S. mobile search revenues to reach $1.4 billion by 2012. In 2007 this figure was $33.2 million, and 2008 is expected to see a figure of around $102.3 million.
-
Online Video Matures
According to a recent study conducted by the Pew Internet & American Life Project, the number of U.S. online users who watch videos online increased 45% from late 2006 to late 2007. In 2006, about 33% of Web users said they visited a video sharing site, compared to 48% who said the same in late 2007.
-
The Eyes Still Have It
Whenever there’s an old standard, there are always new ones that try to take its place. The same can be said about marketing and the old standard of reach. The up-and-coming concept of “engagement” has been gaining speed, but it appears that the number of eyeballs that a campaign will reach still trumps every other draw when it comes to alluring media buyers.
-
WSJ.com Gives a Free Peek
Media mogul Rupert Murdoch has publicly expressed the possibility that the online version of The Wall Street Journal could offer the online public its content for free. As it stands, a year’s subscription to WSJ.com costs $79, while a dual subscription to both the site and the print version costs $99 for a year.
Author