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How Atlantic Records Tuned Up its Grammys Giveaway

Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner's polished style. One idea rose to the top: a B.Y.O.G. ("Bring Your Own Grammy") carrying case.

“Starbucks-China” Blend: A Slam Dunk Grande

Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted...

“Starbucks-China” Blend: A Slam Dunk Grande

Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted...

Beyond Keyword Development

Get organized. Whether it be in categories (Yahoo!) or AdGroups (Google), it is important to have all of your keywords placed in logically themed groups. There are endless ways to group keywords, but usually, I see keywords...

Search is Losing Steam

As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been...

Inbound Links and Traffic

Most people already know that getting inbound links is one of the most important aspects of generating traffic to your site. Obtaining links from sites outside of your own will not only generate traffic for you, but it will also spread...

Goodmail Brings Opposites Together

Liberal MoveOn.org and conservative RightMarch.com are both political action committees. They usually find themselves pitted against each other on many issues of interest, but on the issue of Goodmail they find that they finally have...

DM Pimping Cartoon V21

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

A Rebuttal in Favor of Ad Networks

I must admit; this week I wanted to cover what will be a hot topic in the weeks to follow. There is a shakeup coming in the education lead generation landscape, and it’s being led by one of the largest buyers of leads and one of...