The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.

Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.

Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.

While the not quite drama of Microsoft-Yahoo continues, the ensuing attention paid to the former’s potential acquisition of the latter has at least started to focus the broader dialog on future possibilities of Internet…

Recently, I had the privilege of speaking on a panel at the first LeadsCon meeting in Las Vegas. Our panel topic was the “Proper Role of Affiliate Marketing in Lead Generation.”

LeadsCon, in its inaugural outing, established itself as the premier national conference for both buyers and sellers in the online lead generation space.

It’s expected that major economic trends will be reflected in various types of online data. Average cost-per-click (CPC) data from March 2008 released by Efficient Frontier confirms this, as various finance-related categories saw relatively large month-to-month jumps.

The most recent figures released by Hitwise show that Google’s dominance in search has reached its highest peak.

A recent study published by iProspect (in conjunction with JupiterResearch) reveals that searchers are feeling less and less adventurous in their pursuit of good search results.

Ireland-based StatCounter recently released browser market share figures. The iPhone (and iPod Touch) is the most popular mobile browser used for Web access in the U.S., increasing its market share by 64%, from 0.14% to 0.23% between December and March