Tucked away under the “Terms of the Agreement” section of Yahoo! press release, announcing its search advertising partnership with Google, is this little gem: “In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services, bringing easier and broader communication to users.”

Google has displayed a virtually untouchable hold on the traditional, PC-based online search market, regardless of who you ask.

While the impending Top Affiliate Challenge is luring candidates with the promise of green and status, organizer Thor Schrock is seeing – and signing – NeverBlueAds and UniqueAds as affiliate network sponsors.

Leading interactive marketing agency adds Pep Boys, SourceMedia, NewsMarket, United Water, and Tablet Hotels to customer list

Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo

LinkShare, a leading pay-per-action marketing network, announced that beginning today the company will be lead by Jonathan Levine, Chief Technology Officer of LinkShare, and Yasuhisa Iida (“Yaz” ), Executive Officer of Rakuten. They will serve as co-presidents.

Adknowledge announced today that it has launched its social advertising network in the UK.

Unique Leads.com, Inc. is sponsoring the web’s first affiliate marketing reality show called Top Affiliate Challenge.

If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you’re already getting.

During the 2007-08 broadcast television season, ABC.com attracted the most visits in the U.S., barely beating NBC.com, according to Hitwise.