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Offers to the Gallon
While outrageously high from a historic perspective and tragic in many cases, foreclosures impact a relatively small percentage of the total population. High gas prices on the other hand, you can’t escape. Even if…
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iLegal – Internet Advertising – Suppression List Compliance
As part of a continuing series on compliance issues in the affiliate marketing industry, this week we are addressing the issue of suppression lists.
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Agencies
HBO Leads Campaign for Military Care Packages
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion
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Holiday Inn Express Lures Business Travelers with Webisodes
Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain.
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Agencies
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.
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Google, EA Online Are Top Brands
Google had the largest unique audience in May, while Electronic Arts Online was the stickiest brand, according to Nielsen Online.
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Phishing in Google Calendar
Back in April, Elinor Mills, blogger at CNET News.com, highlighted spam that was utilizing Google Calendar.
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Detecting Fraudulent Affiliates
Fraudulent affiliates are a growing problem in online advertising and affiliate marketing. I have only seen the problem increase over time.
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Atrinsic Acquires Ringtone.com
Adds 180,000 Subscribers, Accretive to Shareholders upon Close, Provides Platform to Support Ad-Supported Ringtone Model
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Don’t Lose Focus
Last week, after another slight free for all in the stock market, it felt like perhaps we might have hit if not the bottom at least closer to the bottom. Looking again at the stock markets over the past week, that doesn’t seem…
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