As we pointed out briefly in this week’s other piece on ad networks, of the new entrants in the ad network space, very few have followed what we call the “search engine” route. The companies in this group have a special…

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…

Mission Viejo, CA, March 5th, 2007 – Spectrum Direct today announced the launch of the www.LinkValu.com affiliate network. Previously, Spectrum Direct contained both their traditional insurance…

Lay’s potato chips have found a new home on TV and online.

Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands.

Rebates should be treated more like fan mail.

For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man’s best friend appreciate it when

What is it about human nature that makes us want to kick a guy who’s down? A lot of folks took a beating in Boston’s bomb scare last month. Cartoon Network’s

Turbo Tax The Tax Rap TurboTax is putting a fun twist on tax season to get people to rap for cash. People upload rap videos about taxes to www.youtube.com/contest/thetaxrap

One of the FTC’s current hot buttons is investigating advertisers who are running offers for all things “free.” Specifically, the FTC becomes interested when things advertised as free truly…