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Google Wins September
As if there was any doubt, Google handily won the search “war” in September, according to figures released on Monday by Nielsen Online.
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E-mail More Influential Than Social Networks
For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.
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Blogs Have Power to Influence Purchases
A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.
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Agencies
AirTrans Airways Extends Deal with Hertz
AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals
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Finance CPC Drops
Recent figures released by Efficient Frontier show that the “Total Finance” category’s average cost-per-click (CPC) in the U.S. has dropped nearly 23 percent from August to September.
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Mobile Phones Are Not so Safe Anymore
Though viruses and spam are nothing short of ubiquitous on the Web, the Georgia Institute of Technology Information and Security Center (GTISC) recently reminded consumers of the inevitable overflow of these troubles into the mobile realm.
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Obama Campaign Geeks Out
Sen. Barack Obama has broke a new barrier last week: he became the first presidential candidate to place campaign ads in online video games.
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The Facebook App Landscape
It seems that Facebook has officially cemented its new interface recently, taking away the little bar at the top introducing the new look to users and asking them for feedback.
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The Recession – Are We There Yet?
When major changes happen in the markets, The Wall Street Journal Online will generally send out email alerts. One of those came yesterday shortly after the close of the market. It said, “The Dow Jones Industrial…
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Free Economy
Earlier this month, our writing travels brought us to Denver, home to Liberty Media, a holding company that not many in the direct response space will know by name, but whose principal businesses and assets it…
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