By Dan Cronyn, director of consumer marketing for TheLadders As director of consumer marketing at TheLadders, I get a lot of exposure to the world of job seekers. Not everyone looking for jobs is unemployed or unhappy, and not everyone happy at their jobs is planning to stay there forever. We get all kinds of…
There are many email marketing services out there to choose from, but they can all be put into one of two categories: basic and advanced. Basic email marketing services do everything you expect a typical email marketing tool to do (e.g., send emails, track results, generate sign-up forms). Advanced email marketing services do more than…
LivingSocial was compelled to step in and clear the air after PrivCo, a private company data specialist, released a report about the daily-deal company’s fresh round of $110 million in funding. The report, titled “LIVINGSOCIAL Receives Emergency $110M Debt Infusion From Existing Investors With Oppressive Terms,” captured the attention of many. LivingSocial CEO Tim O’Shaughnessy…
Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what…
Pardot, a B2B marketing automation software provider, has crafted a cheeky infographic illustrating how marketers can avoid bad dates with bad leads. Valentine’s Day may be a week behind us, but that doesn’t mean that the parallel between leads and dates is any less relevant. Here are the four types of bad sales “dates” shamed…
If you’re a self-dubbed “marketeer” who has recently created an epic content marketing campaign to establish thought leadership and get some of that low-hanging fruit to boost your ROI, you should really pause and consider what all of that really means. Buzzwords are painful to read over and over and over again. Marketers who want…
LivingSocial has raised $110 million in financing from existing board members and investors to “dedicate the resources we need, while also building a significant cash reserve against unanticipated events or bumps in the road,” according to a memo from CEO Tim O’Shaughnessy. Neither he nor the company commented on whether Amazon invested in this round.…
By Dr. Patrick Surry, Global Solutions Owner for the Customer Analytics and Interaction, Pitney Bowes Software One of the most important considerations for marketers in 2013 will be the impact that mobile has on email communications between businesses and their customers. Technology analyst and Kleiner Perkins VC Mary Meeker recently reported that 13 percent of…
The widespread use of mobile phones means pay-per-call lead generation is growing in importance. In its update to AdWords, Google even highlighted the importance of businesses being able to run ads with click-to-call extensions and measure conversions from phone calls they receive. However, with this trend come the topics of lead quality, understanding how to…
Brafton, an online news content marketing agency, has crafted a nifty infographic showing how marketers are using the major social media platforms to generate leads. While Facebook is the top dog horse in the race today, there’s plenty more for marketers to pay attention to in this course. Here are some of the highlights: –
