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Search Advertising Slowed in 2008
Though Internet advertising has been vulnerable to the overall economic decline, search advertising has become more desirable for marketers. Still, U.S. search advertising saw its annual spending increase slow down a bit from its 2007 growth.
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Mortgage CPC Plummets
Efficient Frontier recently released its U.S. cost-per-click data for the month of December 2008.
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Agencies
Pink Panther Breast Cancer Campaign Gets More than 1,000 Entries
DeviantArt, Inc. recently concluded an online art contest in collaboration with MGM Consumer Products in a campaign to fight breast cancer by raising money for the Susan G. Komen
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Agencies
Volvo Launches Twin Tours for New XC60
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.
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Agencies
FSG Ropes Professional Bull Riders Deal
Fenway Sports Group lassoed Professional Bull Riders, Inc. in a four-year deal unveiled last week as that sport’s exclusive sponsorship sales agency.
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US Online Video Viewers Watch 34 Percent More Videos
In November 2008, U.S. Internet users saw nearly 12.7 billion online videos, reflecting a 34 percent increase compared to the same month during the previous year, according to comScore Video Metrix.
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Italy Sees Dramatic Decline in Internet Users
Nielsen Online recently released its monthly count of active Internet users around the globe for October.
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Google Wins November
Google claimed yet another search victory in November 2008 when it handled 64.1 percent of all searches in the U.S., according to Nielsen Online.
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Firefox Passes 20 Percent, IE Continues to Shed
According to the most recent Net Applications figures, Mozilla’s Firefox Web browser has cracked the 20 percent mark in terms of worldwide market share last month
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LinkValu Affiliate Network Announces Debra Rabin
Mission Viejo, California, January 7, 2009 – LinkValu Affiliate Network, a division of Spectrum eCommerce announced that Debra Rabin, previously Senior Business Development Specialist with the network through mid-2008…
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