From opposite sides of the Atlantic, American Express and the Royal Bank of Scotland recently made similar strategic moves, both becoming patrons of the

If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.

BEVERLY HILLS, CA – August 27, 2007 – HydraMedia was identified by Inc. Magazine as the fastest-growing online advertising company in the country, and the tenth fastest-growing of all U.S. companies.

“You simply cannot separate young people from technology; it is part of who they are.”
This was the conclusion that eMarketer senior analyst Debra Aho Williamson came to in…

U.K. telecommunications watchdog Ofcom has noticed a trend of people passing up older technologies in favor of newer ones. Everyone knows television and radio are attracting fewer eyeballs and ears lately, but so are…

The most recent numbers released by the Census Bureau of the Department of Commerce show that retail e-commerce in the U.S. had a strong second quarter this year. On a not-adjusted basis, sales totaled $31.82 billion, which…

According to DoubleClick Performics’ recent “Searcher Moms – A Search Behavior and Usage Study” (which was conducted with help from Microsoft and ROI Research) moms are heavily dependent on search engines as a…

Every so often we like to highlight certain aspects of direct marketing. We’ve done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today…