Borders has rolled out a new option to reward its loyalty program members.

Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

“Mad Men” captures advertising’s golden era

Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.

Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

To understand if you should have P3P enabled for your tracking links, first you need to know what it is. The Platform for Privacy Preferences Project (P3P) enables websites and tracking…

According to a recent study conducted by Nielsen//NetRatings, e-mail sites are tops in terms of advertising revenue-generating Web site categories in the U.S. In July 2007, e-mail sites generated $260.4 million in ad revenue.

Recent figures released by Nielsen//NetRatings shows that Google is, once again, the top search provider in the U.S. The numbers collected for the month of July 2007 show that Google handled 4.1 billion queries during the month, or…

A recent report released by eMarketer titled “Local Online Advertising: Measuring the Market” shows that while only a small portion of total local advertising spending is being sent towards online efforts today, there is likely…