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Puppy Arbitrage
If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.
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22% of Marketing E-Mails are Opened, 6 percent Are Clicked
According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.
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Career Sites Grow in Recession
According to recent figures released by comScore, career services and development Web sites saw their audience grow 10 percent in June compared to the same month last year.
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Google is Top Parent Company, Web Brand
Google was both the top parent company and the top Web brand in June, according to Nielsen Online.
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Mobile, Online Video Ads to Buck the Downward Trend in 2009
Google was both the top parent company and the top Web brand in June, according to Nielsen Online.
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Making The Transition
When writing about Microsoft and Yahoo this week, we couldn’t help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their…
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The Psychology of Mailing
Email marketing is very much an exercise in human psychology, at least effective email marketing.
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Yay,They Did It. Next.
In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full…
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Getting to know your Traffic
When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.
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France, US Mobile Phone Users Make Voice Calls Most Frequently
The “phone” in “mobile phone” might be a bit misleading, according to a recent study published by London-based Lightspeed Research.
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