Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data. “This way, every time you read a new tactic you have a better frame…
On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super…
Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool. Beyond that, there are other free keyword research tools such as Soovle and…
There are plenty of pitfalls when it comes to PPC ad testing. Among these are pausing an ad in the first couple days, not running an ad long enough, not comparing top and side performances, and ad testing only on brand terms. Once you know what to avoid, it’s time to implement best practices to…
Facebook is inviting the press to “Come see a new look for News Feed” next Thursday, March 7, at 1 p.m. EST, at its headquarters in Menlo Park, Calif. This may or may not clarify the significance of some new Timeline and News Feed designs that have been reported recently: –
Monetate, a provider of conversion and optimization solutions, has put together an infographic giving marketers an overview of the evolution of search engines. The company notes that search engines debuted 20 years ago, and that on-site search has grown in prominence for businesses. Here are some of the highlights from the infographic: –
Facebook has finally confirmed what was being reported for a while now: The social network is acquiring the Atlas Advertiser Suite from Microsoft. “Ultimately, Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop…
When marketers think of social media for B2B marketing, LinkedIn is probably the first platform to come to mind. But some studies show that Facebook, more known for its B2C virtues, may also be a good social media site for B2B marketing. James Trumbly, co-founder and director of business development for HMG Creative, shares the…
In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will…
HP has become the first company to get 1 million followers on LinkedIn. This infographic reveals some details about this audience: The key section marketers should focus on is the last one: “Why do followers matter?” HP reminds companies that their LinkedIn followings are bigger than the number they see on the page. To drive…
