Using content to generate, qualify and nurture leads is one thing; using interactive content like personality tests, polls and trivia quizzes to generate, qualify and nurture leads is a whole other game, one that marketers should know about.
To learn more about how interactive content can be used to generate, score and nurture leads, we spoke with Seth Lieberman, CEO of SnapApp, a marketing platform that enables marketers to tap into interactive content to help them achieve a number of business goals. In this Q&A, Lieberman talks about the advantages of interactive content, the two questions a company has to ask before using interactive content and a few case studies showing how interactive content has been effective for some big brands.
How would you describe what SnapApp is in one sentence?
SnapApp is a content marketing platform that empowers companies to easily create a range of content to generate leads, drive engagement and grow revenue across the Web, mobile, social and email.
Can you walk us through the typical life cycle of a lead created with SnapApp?
The life cycle of a lead is pretty much set: suspects, prospects, opportunities and sales. Some fall out at the top, others in the middle or at the bottom. Exceptions exist, but consider this process as a universal truth.
The marketer’s challenge is how to more effectively execute against this process
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