-
Engagement
Live from the Motivation Show: Spending on Incentives Hits $46 Billion
Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation.
-
Engagement
Live from The Motivation Show: CoinStar Tests ‘Financial Services’ Kiosk
CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash.
-
Engagement
Starbucks Hypes iTunes Link with a Month of Free Music
Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes.
-
Engagement
Langers Juice Promotes “Naruto” DVD with On-Pack Promo, Sweeps
Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”
-
Engagement
Holiday Retail Sales Growth Could be Slowest in Years: NRF
The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.
-
Mergers and Acquisitions – What Does it all Mean?
In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its…
-
B2B Search Marketers’ Budgets Unaffected by Competition
B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers…
-
Behavioral is Better Than Contextual
According to a recent study done by Forrester for RevenueScience, behavioral targeting advertising efforts are better for reaching online consumers than contextual advertising.
-
Canada Stands Up to Google
Google Maps’ Street View feature has caused some buzz since its debut in May. Much of the buzz has been negative, with countless publications and Web sites finding bizarre and disturbingly private images available on Street View.
-
Cell Phone-Only Homes Overtake Landline-Only Homes
For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
Author